Observation No. 001
I design for the
birds.
Welcome to the virtual nook of Christopher R. Baldock — experienced UX designer, educator, UX consultant, and friend to animals and the environment. My career spans 20+ years, from SaaS and ecommerce solutions to HR Tech. I currently contribute pro-bono and affordable design to NGOs and community organizations doing work that matters.
Field Work.
selected work —
Heart of a Child
Pro-bono UX and web design for a non-profit supporting children's health and wellbeing.
Pomona Valley Bird Alliance
Ongoing web maintenance and design for the Pomona Valley Bird Alliance community site. (New site launches Fall 2026.)
Commemorative 3D Card
A hand-illustrated pop-up card designed for visitors to construct at a special Fullerton Arboretum event.
Bird Discovery Cards
A set of illustrated field cards for Fullerton Arboretum's Bird Discovery docent programme.
Lakeshore Learning
Five years embedded in a beloved children's education brand — from B2B eProcurement to a full eCommerce replatform.
What I Do.
things I'm good at —Good design shouldn't be a luxury reserved for brands with budgets.
I'm an experience designer, educator, and UX consultant with deep roots in both commercial product work and community-driven pro-bono practice. My clients have ranged from global consumer brands to grassroots conservation orgs, and I believe both deserve the same quality of craft.
The organizations doing the hardest work — protecting animals, preserving habitat, serving underserved communities — often have the least design support. Skullseed exists as a vehicle to change that.
Interactive design for one and all!
Field Skills.
Like any healthy ecosystem, a practice grows in layers, each part supporting the whole. Good design isn't only aesthetics — it's years of accumulated perspective shaped by research and feedback, with a healthy understanding of psychology, ontology, sociology, and data.
Beginning as a graphic designer, my career has naturally built upon itself. Design has always been about problem solving — and my growing interest in sustainability and our environment sits firmly on this foundation, as one of the most urgent design challenges of our time.
Reports.
kind words from the fieldUnder his leadership, OpenBlend's UI underwent an upheaval that resulted in both improvements to KPIs and overwhelming praise from our customers. He has an earned genius, coming from years of passionate philosophical and psychological study, and an unrivalled work ethic.
An engaging and charismatic leader with a keen eye for quality. The passion he brought to all of his work was truly inspiring to myself and the other members of our team. Christopher puts all of himself into his work and his results reflect that.
Chris has proven to possess all the intangibles that don't show up on resumes — he is honest, dedicated, loyal, and passionate in everything he does. His genuine personality, intelligence and patience will make him a perfect fit anywhere he goes.
Write In.
Don't be a stranger!If you're an NGO, conservation group, or community organization that needs design support — reach out. Pro-bono and low-cost engagements welcome. Let's build something together that lasts.